Different businesses have different marketing strategies, and some clients we work with have well-established marketing channels, however most businesses both small and large can benefit from driving more traffic to their website from search engines.
We can help improve your position in search engines like Google.
Many web designers promise the earth with regards to SEO and are often unable to deliver. The industry has become completely saturated with web designers who simply can’t achieve what they claim in their sales descriptions, partly because SEO has in some ways become a very nebulous and opaque practice.
Gone are the days of 'gaming the system', when all sorts of tricks and techniques were used to manipulate search engine rankings. With advances in artificial intelligence and machine learning, Google and others have tweaked their algorithms to the point where they are very good at properly identifying websites that should rank highly in search results because they are useful to people, they match a solution to someone’s problem, or they present the best possible product or service that matches the searchers intent.
The downside of this of course is that its very difficult to rank well against competition that are already fulfilling the searchers needs. However, if you have genuinely useful information, products or services that meet a searchers intent and you are targeting a local area or you are in a specialised niche, or you have a valuable unique selling point, then the changes Google has made are actually good news for you, and you have every chance of ranking well.
There are a lot of fundamental things that can be done to help achieve good rankings in search engines, and if you get the basic things right then a big part of the job is done. If your business is in a less competitive industry and/or other circumstances are kind to you, then it's possible to rank well in search engines without spending a fortune.
Google in recent times have made changes to their ranking algorithm to favour this fundamental approach. Things like website speed, usability and optimisation for mobile devices now holds more weight than before when deciding the ranking of your website in their search results.
We offer a ‘kick start’ package for a one-time fee to get the fundamentals in place and provide evidence that we are achieving a relatively significant increase in your search engine ranking compared to where you started. Once we have demonstrated that what we are doing is a success, then we can do further SEO work to improve your rank from there.
The reason we take this approach is because every website is different and will offer different challenges and different competitors. Nobody can guarantee you that they can increase the search engine ranking of your website without carrying out a fair degree of analysis and tests. We don’t charge an ongoing fee for continuous SEO work unless we have established that we can achieve your aims, and you are happy that our service is providing you with value for money.
If you would like to talk to us about SEO in more depth just drop us a message and we will get back to you.
Tried & tested Methods
We get the fundementals right
Transparent reporting on progress
Return on investment
Our only aim is total satisfaction