"Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist."
- Vitaly Friedman
Visual design can be a very subjective thing when a website design is seen as art, but there is much more to good design. A website design should always focus on great user experience (UX), this means designing a website for users and making it easy for them to find what they are looking for.
There is a wealth of information and research on website user experience detailing what works and what doesn’t. We use an evidence-based approach incorporating ideas and techniques that are tested and proven, instead of a subjective approach where a design decision is made purely because “it looks nice”. Every design decision should be made for a reason, and it should always be made in the interests of improving or enhancing the user experience.
This does not mean we can’t get creative, it also does not mean that your website has to look like every other website out there. It is important to convey your unique brand identity on your website and we always have that in mind when crafting your design.
Every website we work on is fully responsive, which means it's optimised for mobile and tablet devices. In recent times mobile web browsing has overtaken desktop browsing, which means it's essential that your website provides a good experience when viewed on a mobile phone.
We work with different sized businesses who have different approaches to the web design process, some like to have more input than others, some want to define layouts and structures whilst others prefer to leave that up to us. A larger business may have very specific branding requirements and wish to provide specific fonts and style guides, whereas a smaller business may prefer us to 'bootstrap' the whole process by suggesting starting points and design templates that save time and reduce cost.
Whatever your business size and requirements, we can work with you using a process that is appropriate for you.
Websites that look good on all devices
Websites that users enjoy
Clean & Modern
Great to look at, easy to use